Advocacy Toolkit

For more than two decades, we've combined compelling writing, striking visuals, and deep dives into data and public records to expose the harms of mass incarceration in America. We've learned a lot in this time. In the pages below, we've shared some of the resources, tips, and best practices we've picked up along the way. Our hope is that these tools help advocates in their efforts to address mass incarceration in their area.


Skills-based trainings

  • Public records – Every state and the federal government has laws that give the public access to most government information. However, getting access to that information can be difficult. This guide will help you navigate the system to get the documents you need.
  • Writing guide – A key part of our strategy hinges on getting to people to read what we write. This guide will help you write about complex topics in a way that is informative and persuasive.
  • Designing effective visuals – A compelling visual can quickly make a point about a topic that might otherwise take hundreds of words to describe. We've pulled together a few tips that have helped us make powerful visuals that can motivate people to action.
  • Data sources – Getting access to quality data is one of the most difficult parts of our work. We've pulled together a list of some of the sources we use most in our research on policing, incarceration, probation, parole, and more.
  • Managing and organizing data – Data is at the heart of nearly everything we do. In this guide, we provide a few tips and tricks we've learned to work with datasets effectively, without getting overwhelmed.

Issue-specific trainings

  • Video visitation – A collection of resources for protecting in-person visitation from the for-profit video-calling industry. It includes information on the benefits of in-person visits, reports, history, and more.
  • Jail expansion – Research and resources to help advocates illustrate the harms of jails to local decision makers. It includes findings about jail overcrowding, counterarguments against jail expansionists, and points of intervention in jail fights.
  • Prison gerrymandering – A guide to help residents who want to end prison gerrymandering in their local community. It provides tips, worksheets, and tools to determine whether and to what extent prison gerrymandering is occurring in your area.

Tools & Data

  • Correctional Contracts Library – Through our work to expose and stop the abusive practices of private companies that profit off of incarcerated people and their loved ones, we’ve amassed a collection of hundreds of documents, including contracts, bids, evaluations, and more that show how for-profit companies work with jails and prisons to squeeze money out of people who can least afford it. We’ve made these documents public in one place to help advocates, journalists, researchers, and policymakers stop these exploitative practices.
  • Data Toolbox – All of our reports and many of our briefings compile previously unavailable or incompatible data. We've put these unique datasets here to empower advocates and researchers to build on our work


Used these guides in your work? We want to know about it!

We put together the Advocacy Toolkit to empower advocates across the country to build on our work to end mass incarceration.

Have you used these guides in your work? We want to hear about it. Tell us how you used them. We want to know what worked well and what didn’t, what the outcome was, and if there are other resources we could produce that would be helpful in your efforts.



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